Outreach Sequence
Write a short, trigger-anchored outreach sequence (email plus optional LinkedIn) from a scored account and pain hypothesis. Use when drafting cold email, a first-touch sequence, or role-specific variants for a buyer map.
Copy the file into your agent runtime. Cursor loads personal skills from ~/.cursor/skills/outreach-sequence/SKILL.md and project skills from .cursor/skills/outreach-sequence/SKILL.md. Claude Code looks in .claude/skills/outreach-sequence/SKILL.md.
Outreach Sequence
When to use
A ranked account needs messages that generate a meeting, not a brochure. Triggers: draft the sequence, write the cold email, LinkedIn DM for this CTO.
What it does
Picks one opening offer, writes a one-sentence spine, then a 3–4 message sequence plus optional LinkedIn layer and a short objection set.
Steps
- Choose one opening offer that matches the pain (free diagnostic, paid audit, workshop, case-review). Do not stack offers.
- Write the spine: "For [segment] dealing with [pain], we run [offer] that delivers [outcome] in [timeframe]."
- Message 1 — trigger-anchored, under 120 words, soft ask. No specific calendar slot; Calendly or "20 minutes next week?"
- Message 2 (3–5 days) — different angle, one new piece of value.
- Message 3 (5–7 days) — reference prior notes, harder ask or breakup.
- Optional LinkedIn: connection request under 300 characters. Do not connect and pitch in the same breath.
- Role variants for Tier A only (CEO / COO / CTO / data / security) — same spine, different emphasis.
Output
Spine, then Message 1–3, LinkedIn connection + follow-up, objection replies for: not ready, no budget, send more info, already have a vendor.
Guardrails
Do not fabricate personalization (a "trigger" you cannot cite). Do not name a meeting time. Do not attach a 12-slide deck as the CTA — a one-pager or a 20-minute call. Keep the sender's voice direct; no em-dash ornament, no "just circling back" empty of content.